Reading Cinemas Auditorium Door Design

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Reading Cinemas, Town Square 4665 Clairemont Drive San Diego, California 92117 www.ReadingCinemasUS.com/TownSquare

Almost forgot about this project! Circa 2014, I was commissioned to create a door design for Reading Cinemas, San Diego, sora’ by Pacific Beach. The client wanted to bring a natural texture and warmth to the metal doors that lead into their auditoriums. Utilizing their existing color scheme, I took pictures of (among other textures) grains of wood.  I also used their logo font for the vertical signage seen on the door. After a few tweaks, this is the result. The design is an actual subtle gradient, shifting from dark to light as you look up at the doors, so the lighting in these photos aren’t just from the overhead lights, but within the color scheme itself. Vinyl appliqué.